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MakersPlace

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MakersPlace is a self-proclaimed premier rare digital art market that specializes in showcasing ecommerce non-fungible token (NFT) collections.[1] On January 22, 2022, the company posted in regards to new collections releasing the following week. In this post, Melanie Martinez was tagged for her upcoming "CyberBaby Toy Shop" series that would be releasing Thursday.[2][3] On January 24, Melanie attended a livestream with the $WHALE Community in which she went over the project.[4][5] Another livestream was later hosted on the 27 on Instagram.

Word[]

Introducing “CyberBaby Toy Shop by Melanie Martinez,” a very special digital collection of her own vintage stuffed animals. This project was created to share Melanie’s passion for vintage toys, giving her beloved animals everlasting life, while building a bridge between her universe and the metaverse. Enter the “CyberBaby Toy Shop” of animated digital art pieces of various animals outfitted for a futuristic nursery with an enchanting sinister twist.

Melanie says, “Vintage stuffed animals have been there for me for over ten years, carrying the energy of ghosts who once loved them. These fluffy handmade creatures were all created purely to invoke joy in people’s lives. I dedicate these animations to other like-minded, vintage toy nerds who share the same affinity!”[3]

"CyberBaby Toy Shop by Melanie Martinez," will be offset using Aerial, a sustainability platform that calculates the carbon emissions based on associated energy use. The offsets will be allocated to high-quality forest conservation projects verified by American Carbon Registry.

Collect any [artwork], animated or still, from the CyberBaby Toy Shop and receive access to a virtual event with Melanie in Decentraland.
Collectors will also receive special access to ticket pre-sales for Melanie's next tour.[6]

Product and description[]

Stoner Swan[]

The designated joint roller with the lungs of a champion. If you’re looking for a friend to get high with, watch movies with & make art with, look no further! She may be forgetful at times, but she does come with an infinite supply of Mary Jane.

Narcissistic Duck[]

Sure, he can be full of himself - he even has a tendency to gaslight the other animals. But we guarantee you’ll feel the love-bombing right away with this duck-er.

Dairy Cow Mother[]

A rare godmother of vintage stuffed animals. Not only does she fly, but she can also serve you a nice cold glass of (plant-based alternative) MILK!

Emo Elephant[]

This little Ellie has been through hell and back! Such a sensitive soul, handmade for someone just as emotionally in tune as them. If you need a crying buddy to feel less alone, I think you’ve found your match.

Claustrophobic Teddy Bear[]

Do the walls around you feel closer & closer every day? Feeling suffocated by life? This fluffy bear can relate!

Controversy[]

Upon the unexpected announcement, many members of Melanie's fandom disagreed with her decision to launch an NFT collection.[ex. 1][ex. 2][ex. 3][note 1] Many believed it would go against her publicized morals and the lyrical content of her songs that include anti-capitalistic points because of its environmental impact and profound economic exploitation.[7][8][9] In response to this, Melanie[note 2] posted a statement in which clarified the opposite of what had been said.[10][11][12][13][14] She* first mentioned the reason why she had released the collection,

[I] just wanna be transparent about my NFTs coming out this week and give you all the info you need. ... These [little] creatures have been a huge inspiration for my art for years now. They hold deep sentimental value for me and I know a lot of you collect them as well. I wanted to bring them to life in the digital world for you to enjoy. ... Digital ownership during this day and age of social media is something I care about, given I have had the highest amount of hacked [and/or] leaked music and art on my label. I've witnessed people illegally profit off of my hard work, time, and time again, and creating digital art as an NFT offers protection of this art that I find to be valuable.[11]

followed by its environmental concern and misconception,

I, as well as many of you, have concerns about NFTs regarding their impact on the environment. This is why I made sure to partner with a company that works with Aerial ... [Aerial is] a sustainability platform that calculates the carbon emissions based on associated energy use. The carbon offsets of my NFTs are allocated to high-quality forest conservation projects verified by [the] American Carbon Registry. I want to clarify that I would not be doing thee NFTs without the partnership with Aerial.[12]

Even though Melanie* had made the statement, a magnitude of her fanbase still disagreed with the action.[ex. 4][ex. 5][ex. 6] Some users pointed out that the platform uses Ethereum,[15] and any form of Ethereum blockchain was still harmful to the planet regardless of its modifications;[7][ex. 7] Aerial's execution regards compensation rather than prevention.[16][note 3]

Gallery[]

Notes[]

  1. ↑ Readers are encouraged to research the community's response on their own as well.
  2. ↑ Although the declaration was posted on Melanie's Instagram account, some fans speculate the disclosure was rather written by a manager of Melanie instead, due to its textual formatting.
  3. ↑ Although used as an excuse by Melanie* to proceed with the project, Aerial does not prevent NFTs from implementing harsh environmental impact. Aerial, rather, compensates for carbon emission - supporting conservation projects. The NFTs Melanie publicized are still harmful nonetheless.

Examples[]

  1. ↑ https://www.reddit.com/r/MelanieMartinez/comments/saf44c/melanie_is_making_an_nft/
  2. ↑ https://twitter.com/CBNation_twt/status/1485027200541806605
  3. ↑ https://twitter.com/OhMelanieBR/status/1485004537823997954
  4. ↑ https://twitter.com/dollie_thom/status/1485468811444867077
  5. ↑ https://twitter.com/lelesnbk/status/1485497305402855424
  6. ↑ https://www.youtube.com/watch?v=YmWOoRUE64c
  7. ↑ https://twitter.com/martinezoutfits/status/1485574939612753922

References[]

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