The page says:
The song is centered around a character, most likely Cry Baby, falling in love with a boy who "sold her cheap lies". It tells the story of her looking back at her relationship with the boy, and now finally seeing through all his lies. She was head over heels for someone who she thought she knew, but in reality, she only fell in love with the fake disguise he put on. The boy tricked her into believing he was something that he wasn't. His "ribbons and bows" were just a decoration to hide his true self. The song relates their relationship to something bought at a 99 cent store, pretty and shiny, but also incredibly cheap and not destined to last.
